December 2011
6 posts
“If a single idea has followed me around this year, from politics to art and work...”
– Erin Kissane via A List Apart: Articles: What I Learned About the Web in 2011
The Real Story Behind Apple's 'Think Different'... →
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy ones” commercial that launched it. There have been a lot of different accounts of how the work was created, who conceived it, and how it was presented to Jobs, so I thought now was a good time to share my own...
